Saturday, May 5, 2012

Mobile Technologies - Leading the Way - but WHERE?


'iPhone 4 - Twitter' photo (c) 2010, William Hook - license: http://creativecommons.org/licenses/by-sa/2.0/
From Google Images

Cell phones, iPhones, laptops, iPods, notebooks, iPads -
                     it just doesn't end!

Nor is it likely to.

We are officially a "mobile technology" society. We can now be in touch, in tune and hopefully, in time no matter where we are at any given moment.

The following video shows that mobility apps are actually shaping business. As Miriam Buhr says in the video below there is a "merging" of technology and social media. E-Bay is being shaped by a new app called RedLaser. It puts a whole new frontier in the auction universe. It can create a sale via the phone! Just scan in the item and it searches for the item online as well as the availability in the local market. Watch for more info...



So why are mobile devices so HOT? Hmmmm, let's see -
    • greater efficiency/productivity 
    • better connectivity with employer AND marketplace
    • quicker responses
    • better business decisions  - and thus hopefully -
    • increased profits
But is there more convenience or consternation with all this connectivity?
Some problems....
    • TOO much accessibility
    • information/technology theft
    • device abuse
    • ownership boundaries/questons

Ironically, one VERY critical problem, is the very thing that makes the devices attractive - their accessibility! What used to be safe guarded information through "office only" access can now be carried anywhere. Having worked in accounting firms, I clearly comprehend the ramifications of loss of confidentiality. Educational, financial and medical records are some obvious areas that need special controls

Also the technology itself could be at risk -  new prototypes of easily mobile devices can be stolen.

Ownership can blur how a device is used. Should employees be allowed to use corporate owned devices for personal use?

All these issues have created a whole new technology field - MDM - or mobile device management. The Maas360.com (Mobility as a Service) company has a wonderful resource page at :
http://www.maas360.com/resources/. Putting specific controls in place, as well as passwords, encryption, and "remote wipes", can do much to protect sensitive data.

And we've only just begun...

Here is more info for this new niche in technology needs:    

http://mobiledevices.about.com/od/additionalresources/a/Advantages-And-Disadvantages-Of-Mobile-Marketing.htm

officehttp://www.lansingbusinessmonthly.com/articles/department-columns/110-current-month/2448-mobile-devices-in-business.html

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